The more cohesive your website seems to the naked eye, the more approachable and attractive it will be to potential visitors. It’s good practice to pair animators with web designers or graphic designers with site administrators when creating the overall UX of your website. ![]() It should make their interaction with the webpage smoother, more natural, and more intuitive. It should help the user to accomplish whatever tasks they need to at that point in time. Remember, that the purpose is to create a functional experience, not a platform for showing the designer’s animation skills.Īnimation should be a complementary part of the design. Instead, it should be a part of an ensemble of methods that work together to create a great interaction design. Animation should be a supporting playerĪnimation should never take the starring role. Good example: UI Design for Food Ordering App by Tubik Studioīad example: Stop Gratuitous UI Animation by Sophie Paxton 2. Otherwise, it may be a good idea to scale back. Does it make the web page easier to use, the content easier to understand, or make a particularly mundane part a tad more interesting? Then go for it. The extra stuff is okay too, as long as it actually contributes to better user experience. ![]() This is the kind of animation that can make a particularly boring bit of information a bit more interesting, add visualization right where it’s most needed to explain a point, or simply to add some entertainment value to whatever it is that you’re presenting.įunctional UX, as long as it works, is never bad. To be clear, this shouldn’t be dismissed as superfluous or silly. Functional animation makes a website more intuitive and responsive. It’s based on the idea that people naturally track moving objects with their eyes. This is the subtle animation that is built into UX design. It may help to divide animation into two categories.įunctional animation. Without some judicious handling, a tool that is ideal for some cases can erroneously seem as if it’s the perfect solution for all of them. Once a designer begins to master animation, it’s easy for them to get caught up in the “wow” factor of it all. In order to use animation to create the best possible experiences on your website, stick with some best practices in the following areas: 1. This is a very important factor to consider given the increasingly competitive online market. According to statistics, animated explanations and guidance videos in online stores increase leads and conversions up to 20 percent. It’s important to take the end user’s emotions, preferences, and needs into consideration when designing the animations for your site, eCommerce store, or blog. This is where User Experience (UX) design comes into play. Let’s face it, most people would rather watch an animation then review a page of dry, boring text. Then, there’s the undeniable enjoyment factor. Not only can they increase understanding, but they can also better hold the user’s attention. ![]() Done right, they can really add to the user experience. This is a guest article by a business copywriter Erica Sunarjo.Īnimations are frequently used as a tool to demonstrate or explain concepts. Animations should consider technical guidelines and communication Animation should never slow down the experience
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